Should You Go For Ecommerce Photography in Birmingham?
A high-quality product image showcases how good the product is and conveys brand identity, quality, and professionalism. If you are operating your online business in Birmingham, knowing the secrets of successful e-commerce photography in Birmingham will be beneficial.
In online business, customers can’t hold or feel the product in person, so giving them a visual treat with your product photo is crucial. Premium and classy product images always attract customers like magnets and help increase e-commerce store sales. They assist consumers in visualizing the products, establishing trust, and making informed decisions regarding purchases, which boosts brand loyalty and sales.
This is also applicable to local ecommerce businesses in Birmingham. If you want to establish your brand authority and increase sales in Birmingham, there is no alternative but to use classy premium quality product images.
Pricing for product photography mostly depends on the type of product you want to capture and the studio you choose. Every photography studio has its custom packages based on different types of products. Sometimes, they set the price based on the difficulties of shooting the product, and sometimes, they set it based on the number of photos customers want.
We have prepared a standard pricing table to give you an idea of the rates.
Services | Description | Cost |
Basic Package | Up to 10 product images, white background, basic editing | £100 |
Standard Package | Up to 20 product images, choice of background, advanced editing | £200 |
Premium Package | Up to 30 product images, multiple backgrounds, high-end retouching | £300 |
Lifestyle Photography | Products in real-life settings, up to 15 images, advanced editing | £250 |
360° Product Photography | Interactive 360° views of products, up to 10 items | £350 |
E-commerce Bundle | Combination of standard package and product video for online stores | £600 |
- All the prices mentioned above are not entirely accurate. It is here to give an approximate idea.
Secrets of Ecommerce Photography in Birmingham
Aceing e-commerce product photography requires pure professional and creative photography skills. If you want to impress people, then, of course, you need to have an idea of their tastes. For that reason, you can seek help from local photography studios who have more in hand experience than others.
We have some experience with such studios, and from our experience, we can share some secrets to success in e-commerce product photography that you can also follow for your online business. The secrets are,
#1: Using High-Quality Equipment
If you want your product photos to look professional and attract customers’ eyes on the first try, you must use high-quality equipment. When you choose a photography studio to shoot your product, remember to check this. If you want to shoot for yourself, you can purchase all the equipment, but it will increase the cost of your product.
#2: Keeping a Consistent Background
Maintaining a consistent background is compulsory for product photos, and it’s a secret that most of us don’t know or realize. A solid backdrop works like magic, primarily for product photo backgrounds.
#3: Master The Photography Lighting
We all know proper lighting is critical to making a photo look great, but sometimes, we don’t realise how important it is. Using lighting from the wrong angle on your product can give it an entirely different perspective. So you have to have some knowledge about lighting.
#4: Create a Story
This is another critical area that people often overlook. Your product photo must tell a story. This increases customer engagement with your product and encourages customers to purchase.
#5: Optimize for Web Use
As you produce product photos for your e-commerce platform in Birmingham, the images must be optimized for web use. It might be new for you, but it’s very effective for the customer journey into your online store. If your product photo is not optimized for web use, your online store will get slow and ruin your customer’s experience.
#6: Professional Editing and Retouching
Lastly, professional photo editing and retouching are essential to enhance your product photo and make it eye-catching in Birmingham. You can do it by hiring in-house editors, which will cost you a lot of money, or you can hire a professional editing company like us.
Benefits of E-commerce Photography
From the above discussion, we can already understand how beneficial e-commerce photography is for an online business. However, there are some important ones that I want to emphasize, and those are,
1. Improve Product Appeal
Making product photos look unique is the first significant benefit of e-commerce photography. It is also the first target of online retailers who go to shoot their products. So professional eCommerce photography improves product appeal and attracts targeted costumes.
2. Increased Customer Trust
When you use high-quality product photos with good details, it increases customer trust. Professional-looking photographs convey a sense of professionalism and reliability. Customer confidence in the brand and the quality of the products is significantly increased when they observe well-presented products. Trust is an essential factor in converting visitors into customers.
3. Higher Conversion Rates
Clear, detailed, attractive product photos encourage customers to purchase your products and increase conversion rates. When people see a good-quality product photo, it tempts them and stays with them until they buy it.
4. Brand Differentiation
A unique product photo helps your brand stand out in the crowd, and when you produce custom visuals, they reflect your brand identity. With a distinctive brand identity, customers get a memorable shopping experience that keeps them returning.
5. Reduced Return Rates
When you offer well-detailed product photos on your online platform, customers get a clear idea about the product without touching them. With a clear mind, they purchase your product without any doubt, and it reduces the return rates. With ecommerce photography, you can achieve that.
Worthy Alternative To Ecommerce Photography
We have discussed how beneficial e-commerce product photography can be for your online store in Birmingham and how, by knowing some secrets, you can ensure quality product photography.
However, there is a negative side to e-commerce photography that we might need to realize. One thing is that choosing the proper e-commerce photography studio is a hassle. On top of that, handling them, keeping up with their schedule, and keeping up with the model you use is a pain you might not want to take. Moreover, good quality professional product photography is expensive.
So, are there any alternatives?
The answer is yes; there is a worthy alternative to e-commerce photography in Birmingham: CGI (Computer Generated Imagery). At The Clipping Path Service, we offer premium quality and professional CGI services, especially for e-commerce products.
We have experience with the hassle of going for e-commerce photography, so we feel for the online retailers, whether experienced or newcomers. We at the CPS offer competitive rates for our CGI services but provide market-leading product imagery to our clients. From providing proper texture depending on the product to showing the product from the perfect angle, our expert team will never disappoint you.
Final Words
After today’s discussion, you can still look for e-commerce photography in Birmingham if you can take on those hassles. Our primary focus is to produce quality product photos that generate sales. Knowing people’s tastes and creating images using an e-commerce photography studio will be expensive in Birmingham. But you can always try our CGI services to skip that hassle, save your pocket, and produce quality product photos that increase sales and enhance your brand identity.
Bordie Capron
Author
“Bordie Capron is a Sr. Content Maker who is working in The Clipping Path Service an US-based image and video post-production company for over 7+ years. She completed her degree in graphic designing and worked as a graphic designing expert for several years. She always loved writing”
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