If I ask you, between an image and a video which one gives you more information? The answer is obviously the video. In this era of information technology, we want more and more information in less time. From an image, we will get one or two information at a time but with a video, we get information throughout the duration of the video.
The only drawback of a video is the file size. Because of this drawback’s images are more preferred than video on online platforms. In this article, we won’t talk about the advantages or disadvantages of image and video. We will talk about the middle man of them, which is GIFs. We will learn how to edit gifs in photoshop
GIF is an image file type like jpg or jpegs but the difference that makes gifs so significant and popular is the motion. The problem with a photo is it contains limited information and detail on a subject. Whereas, GIFs provide a lot of information and detail on the subject. On the other hand, videos have file size issues that GIFs don’t. GIFs are generally small sizes though they are still large if we compare with images but it tolerable as they contain more information than a photo.
We already talked about the two most beneficial sides of GIFs that are more informative and the file size. There are a few more benefits of gifs though.
Currently, we are in the attention economy and only attention is the perfect money-making process in this era. As time is passing, people are getting overwhelmed by so many things that they have very limited time to spend on new things. So, it is getting difficult to grab the attention of the people day by day.
Longer videos or any mediums are facing a hard time to engage the audience. GIFs give you a great central region. You still have the video moving element and storytelling ability together. You can engage your visitors instantly with a GIF (like a photo) while creating a deeper connection (with the video element like a video).
You can use a GIF to help people get through parts of a working process like creating a tutorial or content to explain how to get some results. You can use that to enhance and strengthen what you have just written or to take a step-by-step look at what you do.
For a new app or software, you need to show your clients the step by step workflow of how it works. You can use GIFs to show that and also to highlight features that may inspire your visitors to download the application or register for a free trial, instead of capturing a long video.
It allows you to draw your visitors easily and lead them to the cool features that you offer. Alternatively, you must clarify with words or a long video what your company provides.
Mobile has become the daily device that we use most and also do most of our pcs stuff in it. So all the marketers need to lean towards mobile marketing and produce content mobile-friendly. GIFs are more of an advanced version of an image. Every social media supports gifs. The mobile phone has a lot of gif apps and also gif keyboards.
The web is controlled by speed. If you want to compete, you need a quick loading site. You can create a poor user experience for your guests when your site loads too slowly and even have lost the search engines. Many factors, such as your hosting provider, your onsite SEO optimization and more, will affect your site’s speed.
Adobe Photoshop cc is a professional image editing software. It has the ability to open and edit static GIF files and create GIF animations to display advertisements to your company’s website or graphics. However, you can disable most of Photoshop’s functions by opening a static GIF file by graying the options normally available in order to edit an image. The problem is that you have to convert GIFs to another color mode for editing.
Let’s start our tutorial on how to edit animated GIF in Photoshop
Step 1: Open the photoshop and insert your GIF go to File→Open.
Step 2: Search to find the GIF file you want to open and double-click on it from the dialog box that appears.
Step 3: To start editing the GIF file, click on one of the buttons on the left toolbar. For example, the “Crop” tool can be used to crop the GIF file.
Step 4: Instead, from the Image menu pick any of the GIF editing options. For instance, the image can be rotated or resized.
Step 5: To save your edits, click on the “File” bar of the menu and then click on “Save.” If you’d like to save the GIF in another format, click on “File,” select the option “Save As” from the download menu and click “Save As” to select a new file format (such as JPEG).
Pro Tip: After editing, when you restore your GIF colors that appear slightly different from the original due to the algorithm used to transform the indexed color of the image into RGB and back again.
“Navaho Mizsey is a Content Writer Executive with 5+ years of experience. He is a hardworking and talented writer. He writes what the audience wants to read. He completed his degree in journalism and started his career in content writing. He loves to write about photography, camera, and photographer”