Top 8 Brand Photography Ideas for 2024
Brand photography ideas can enhance your visual storytelling. It is the best way to tell the story of your brand.
A simple click can embody your brand’s personality, values, and unique narrative, setting your business apart in the industry.
Brand photographers will bring brand photoshoot inspiration to help customers feel a personal connection within the brand’s voice as they have the knowledge and expertise.
After so much research, I have found some ideas that will be very helpful for your brand photography. I have covered them in detail below.
So, let’s learn about the top 8 brand photography ideas for 2024 from below in detail.
When people capture images that a business can use on digital channels, offline spaces, and product packages, this is called brand photography.
Brand photography includes product shots, production processes, workspace photos, and photos of team members. It also includes everyday images used on websites, blogs, and social media posts to tell your brand story.
Brand photography aims to communicate your brand’s personality and style more casually while aligning with your visual identity compared to other forms of photography.
With the help of an arsenal of visual assets, you can boost your content marketing strategy, and photography is essential to creating that brand.
Brand photography ideas
Clothing brand photoshoot ideas can help you capture unique and stunning photos of your clothes that attract customers easily.
Here are the top 8 brand photography ideas for 2024. These ideas will be constructive.
Think about the location first:
When planning for your branding photoshoot, where you want to post your photoshoot should be your top priority. Location plays a vital role in photography.
You can choose a royal palace for branding photography. Remember to select an appropriate location that matches your theme.
If you have any location in your mind, then take permission from the authorities of that place.
Interestingly, if you work with a brand photographer, you don’t have to worry about this. Because they will provide you with some location-scouting help, they will help you choose the right location that matches your brand theme.
Now select the best background and lighting:
If you are planning to host your photography in a studio, consider the background you will use. White is the best colour for clothing brand photography. However, try to choose a background that describes your brand’s colour.
Properly selecting the right background and lighting is essential for creating attractive clothing photos. If you want your clothes to stand out and let customers focus on the garments themselves, try using a clean backdrop with neutral colours.
Moreover, to eliminate harsh shadows and improve the overall appearance of your clothes, you should use soft lighting techniques like softboxes or natural light.
Use an Invisible Mannequin:
Invisible mannequin means your mannequin will not be shown in the picture. Customers only show the clothes that stand without a dummy.
This technique helps people to showcase their clothes naturally without any distractions from the dummy. Basically, expert editors clip the dummy and remove it from the product photo to get the ghost mannequin effect.
Also, hiring a model is costly, but using a mannequin will save you money.
Lifestyle Photos:
Lifestyle photos can help make your grand photography look more stand out. Photos that showcase people doing other activities while promoting a lifestyle can make your brands more amazing. Some big brands like Target or American Eagle use this technique, which is why they are at the top of many brands.
Just think about some unique ideas. Lifestyle photos can make your brand more prevalent within a few days.
Wearing and brand theme should be the same:
Always try to wear clothes that match your brand theme. Perfectly matching your clothes and brand in photos can make your image more unique.
Remember to wear solid colours and avoid super distracting patterns or clothing with a logo if you do not want that look.
But you can wear anything that is matched with your logo design.
Left some space for text in your photos:
While capturing brand photos, leave some space in the photo so you can write something on that. Photos with space for text are perfect for your website, any presentation you make, advertisement or even social media.
What type of text you want to input there or how much space you should leave on your photos depends on where you will be using them.
Photos with scroll-stopping elements in mind are best for use on social media.
On the other hand, if you want to use them on your website, it will be better to get a range of vertical and horizontal photos.
Props for flat lay photography:
When you decide to take flat-lay clothing photos, using props can help you make the photos more stunning. It’s true that simple background photos are necessary for many markets, but if you want to specify your target audience and appeal to viewers, mixing some props can help.
If high fashion is your focus, you can use luxurious props. However, to present your photos interestingly and uniquely in brand photography, try using props to stage your products.
Post-processing is a must:
When it comes to clothing photography, there is a good chance that your clothes will have flaws, which can damage your image.
Now, what should you do to avoid it? Well, you cannot avoid it. Luckily, we can edit them in post-production with the help of software like Photoshop.
Photoshop works like magic to make your image unique and flawless. With the help of Photoshop, you can remove the background, remove undesired items, and make various modifications. Also, Photoshop can retouch photos to transform them into stunning photographs and easily grab clients’ attention. You can edit by yourself or hire a professional post processing service provider to get the job done.
Importance of brand photography
Strong brand photography is not just about having a quality image; it means presenting a holistic view of your brand to your audience.
Perfect brand photography can make you more relatable and trustworthy to your audience. Brand photography is about capturing your core values, operations, and the human element of your business.
Brand photographers can help you create a lasting first impression of your brand and boost your online presence.
How do I start brand photography?
To start in brand photography, build a strong portfolio, network with local businesses, develop a unique style, and market your services through social media and a professional website.
How do I choose a brand for photography?
Choose a brand that aligns with your style and values. Research their aesthetic, target audience, and previous campaigns to ensure your photography complements their brand image.
How do I get started in product photography?
Begin with essential equipment like a good camera, tripod, lighting setup, and a clean background. Practice with different products, learn editing techniques and create a portfolio to showcase your skills.
How do you charge for brand photography?
Charge for brand photography based on factors like your experience, the scope of the project, the usage rights required, and market rates. Consider offering packages or custom quotes based on client needs.
Conclusion
As we wrap up, you can create unique and eye-catching photos for your client’s brand by following these brand photography ideas.
Successful clothing brand photography depends on attention to detail and effective communication with your team. If you want to showcase your clothing brand in the best way possible, plan each step carefully and maintain a clear vision of your brand’s identity. Then, you will be well prepared to capture standing eCommerce images.
Moreover, try using these brand photography ideas when capturing photos of your brand to create a stand-out picture.
Bordie Capron
Author
“Bordie Capron is a Sr. Content Maker who is working in The Clipping Path Service an US-based image and video post-production company for over 7+ years. She completed her degree in graphic designing and worked as a graphic designing expert for several years. She always loved writing”
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