The visual does not only mean product images, but also the entire product page layout. The most common error I see in the optimization of product photography is the scale and distortion of images. If the image requirements of your e-commerce platform are limited, follow them. If you do not follow them, the pictures look distorted and stretched.
Most product pages have the same format, with common elements such as price information, cart buttons, color variation, and product details. If you see amazon product photo page layout you will see an overview with a featured product image. The product page layout should contain highlighted features of your products, short catchy description, the main image, and price.
While creative people may be tempted to think outside the box and do something else, product pages aren’t the best place. online retailers are qualified to replicate a growing e-commerce environment with product pages based on a similar design.