White Background Product Photography Full Guideline
Every business whose key operations are the selling of products today knows that e-commerce is important for success. Presenting a brand is not only useful for physical products sold through store windows but also functions effectively for websites.
That’s why the need for users to access your online store’s digital representation has increased. The standard of brand photography is essential for any business, recognizing that shopping is an impulsive reaction. You need a white background product photography image that is as true as possible to the original product. That image must be so appealing visually, that consumers instantly want to buy it.
As photographers, we have a very solid knowledge of all the technical aspects needed for advertising, as well as an attractive and very real photograph. One aspect is the background. The best choice for the brand is white background product photography. And only pure white is allowed when we’re talking about eCommerce stores, with no other dominant or minor variation.
The high standards and integrity are very strong, it is a matter of loyalty to the company that handles their brand photography, realizing that images will be the future of an online store, and the value of the parcel industry. To obtain a perfect flat-lay product picture, you must consider preparing the product itself, which consumes more time.
It also provides optimum results by mastering the angle. In this case, we often suggest taking a couple of brand pictures from different positions to ensure overall satisfaction with the product’s image. In any case, after measuring a millimeter of light, image, location and other variables, the final act of photography is short.
Keep the truth respectful. This is another photographer’s quality that distinguishes us. There, the full consistency of the product’s colors themselves is important for the consumer to get what he has seen and for the company to achieve the added value of authenticity, become trustworthy and have a lot of regular customers. Having this sort of photograph with a white background is the best option. This allows the product itself to be described a lot.
Therefore, on the one hand, the task of consumer photography with a white background is to create an appealing product advertisement image. And because this brand is true and displays the best features, visiting the internet will culminate in a successful sale without the customer’s doubts.
That’s why we want to detail on a white background the realism of our product. The paperback catalog model has declined and we have to recognize the growing need for businesses to have an online store of beautifully photographed items. It is the main factor making a sale to today’s users.
Amazon customers have so little time and patience they fail to even read reviews for most items. The right product photos with white backdrop can give you plenty of descriptive information about your products in a matter of seconds. Of course, it has to be based on your product type, your customer, and your competition. Only then will it be possible to achieve the best results.
We have an in-depth article about Amazon photo requirements, it will help to increase your sales on Amazon as well as other eCommerce platforms
Visual Communication
In recent times, Amazon has modified the structure of online shopping. Consequently, other parts of the market have evolved because of it. In smaller platforms, traditional photos are perhaps not good enough to justify the product. They often supplement them by using colorful backgrounds and infographics.
Trust and Distinction
These extra photos provide a contrast of your brand catalog when necessary in platforms saturated by-products with similar features. Therefore, having more visuals creates confidence in the consumer, which shortens the purchasing process and encourages faster transactions.
You can also use videos that display product specifications and functionality. The problem lies in the fact that emerging e-commerce shops experience much room for error. This encourages unprofessional web designs in most situations and the inevitable failure of online companies. On the other hand, if the product photography background is white it proves to be the safest bet for new online stores.
Minimizing Returns
Nearly 22 percent of the products sold online are returned because “the product is not as visually shown in the images.” Our guides will allow you to show your product what it is, highlight its attributes and present it most attractively, without distorting your product or creating false expectations.
Recommended packages We recommend these combinations for your product sheets if your goal is to achieve excellent results.
How much effort is needed when taking white background product photography?
In technical photography, many complex and challenging aspects play an important role. Your pictures must be well received at the end of the day, and inspiring others to buy is a priority. The quality of your images to appear to others after the treatment is largely dependent on your expertise. You’re not meant to despair and give up hope, even if you’re a beginner. You don’t have to be a professional photographer of the company, without training and experience you can still be effective.
You don’t have to think about your camera’s technical features like a shutter, ISO, lighting conditions, etc. as a beginner. The know-how of an experienced photographer should be used by the profession to do so. It is perfectly appropriate in the early days that once you get the right feeling, the angle from which you shoot your product, and the perspective from which the essential features are best expressed.
Three different considerations can be measured here:
- The camera
How good is your main photo equipment?
The use of a simple mobile phone camera is what you should avoid at all costs, even those that claim to capture high-definition quality razor-sharp images. It does not, however, have the components required for the SLR to handle. The lighting conditions of the shot SLR base are available to you in the subsequent processing to enhance and adjust to how well you want your images to be optimized.
However, a mobile phone camera that you own produces a compressed image file with a capacity of 4-5 megabytes— a raw file has to offer more than once 30-40 megabytes.
- The Tripod
Your camera’s tripod is complemented by a matching stand that you can hold everywhere with little money. You can even find a tripod that makes your equipment perfect. The price-limit is, of course, quite wide. The cost of some high-quality models may be up to $1600 for professional photographers. With beginners, the optimum price range moves at around 60-100 dollars. So you can be confident that your tripod can hold on to your devices and have a long, useful product life.
Be careful when you buy a ball head and not a toothed mechanism for your tripod. For the latter, this may collapse depending on the camera size and weight, and it hardly has the stability you want. Particularly with daily usage, it is recommended that not so much money be spent excessively on missing equipment.
- Lighting conditions
In capturing high-quality images, lighting conditions play an important role. But conflict can be gracefully balanced with the right sensitivity and a certain degree of intimacy between you and your camera.
You can also produce the same result with a small amount of acting light as using extra lighting or flash effects. Calibrating the camera is the trick. When you figure out how to apply them correctly, you do not need adventitious light effects for the same picture to achieve an impeccable result.
You should know, however, that to do this you will need some experience and skill. But the practice is better, and over time you will be able to master this form.
Does a picture box improve the quality of the recording of your image?
You’ve probably heard many times that the best tool for capturing a perfect product photo is a camera, and you’re probably wondering if extending your gadget list will make sense to you? All brand images are based on the color code of the FFFFFF, suggesting a white background.
And even if you can locate an image box that is used with your pictures and many camera flashes and apply the least additional light effects, the gray tone remains visible in your pictures. This is not accepted by platforms like Amazon and would, therefore, prevent the publication of your works on their site. So, if you pay more for a photo box or invest in a regular white sheet, it makes little difference. The result eventually remains the same.
The most widely used product photographs in online stores are probably white background product photography. While this approach usually works very well for most goods and online stores, it sometimes gives us an added value to consider when photographing items in context.
Why would you use white background product photography?
White background photography for many types of online stores is the de facto standard. More than 90 percent of retailers, particularly online fashion shops, jewelry stores, or furniture stores, are following this approach. Why? We’ve told you some of the main reasons to choose photographs with a white background: Promotes consistency When using the same background for all products, you promote consistency in photographs as well as offer a uniform look and feel of the entire site. Buyers can therefore easily compare different products and get a clearer picture of what they are purchasing.
White or other color choice is a retailer’s decision, but white means that most online shop designs suit us (where dark colors don’t work as well as distracting navigation). However, the white background is typically a highlight which makes the product’s merits simpler and more appreciative. On the other hand, when the picture is very visible white products, there is a concern that the item sticks out from the setting, but white products are typically a relatively small percentage of our entire catalog.
Emphasizing the product
If the product photo background is white you can avoid distractions, and we can focus 100 percent on product presentation, finishing performance and information, without complicated backgrounds that confuse us, or on various points where to focus attention.
Saving money on white background product photography
The method of taking pictures is simplified by using a white background. We avoid searching locations, hiring models and facilitating lighting. White backgrounds allow shooting production to be significantly reduced and a lot of cost and headaches to be eliminated. Streamline the editing process We adjust the lighting, color temperature, focus, etc. when we take pictures of different backgrounds, and this can lead to additional complications. The white background enables us to standardize most of the editing process and achieve similar results across different images as well.
When should white background product photography be used?
If there are so many benefits of having product photos with white backdrop, we should always use that approach, right? The reality is that there are cases in which we fall short of the white background, we are unable to express what we are trying to convey, and we have to turn to contextual pictures, enabling us to: convey a richer message and a narrative Products capture the context in which we can convey the story behind the products and bring it to life in some way.
For example, using a different background to white, with some unusual aspect, helps us to differentiate ourselves from the competition and to be closer to our consumers: speaking directly to your buyers. Our customers find it easier to understand that the product is created for them if we give them a meaning. That’s why we can increase our sales by incorporating our images on social sites.
Transmit motivation and ambition in an aspirational sense, offer a product that enhances the desire to buy it. Psychology is a very important part of the decision to buy and targeting the most primal purchasing-related impulses must go through a certain aspirational lifestyle and encourage potential uses of the goods that our consumers will purchase.
Make upsells and promote complimentary items, particularly in still life photography, but also in other photographs. For instance, we can try selling you living room items with a complete look or complete furniture with a single photograph.
Different products and needs require different solutions in short, one of these methods we don’t have to pick. Each item and every situation needs one or both of them to be used. For example, images with a white background are a must in the category lists, because we allow standardization of the way we view goods. But we need to turn to photography in the background for more image publishing, category headers, or even -conversion pages with fairly aspiring items.
Ultimately, the type of product we offer influences the type of photo you take. For example, if you sell wearable technology, placing it in context is much simpler, as is the case for items that have more to do with design and furniture, decoration, etc. If we have to provide a high level of product detail, our main ally will be white background product photography.
Navaho Mizsey
Author
“Navaho Mizsey is a Content Writer Executive with 5+ years of experience. He is a hardworking and talented writer. He writes what the audience wants to read. He completed his degree in journalism and started his career in content writing. He loves to write about photography, camera, and photographer”
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