If there are so many benefits of having product photos with white backdrop, we should always use that approach, right? The reality is that there are cases in which we fall short of the white background, we are unable to express what we are trying to convey, and we have to turn to contextual pictures, enabling us to: convey a richer message and a narrative Products capture the context in which we can convey the story behind the products and bring it to life in some way. For example, using a different background to white, with some unusual aspect, helps us to differentiate ourselves from the competition and to be closer to our consumers: speaking directly to your buyers. Our customers find it easier to understand that the product is created for them if we give them a meaning. That’s why we can increase our sales by incorporating our images on social sites.
Transmit motivation and ambition in an aspirational sense, offer a product that enhances the desire to buy it. Psychology is a very important part of the decision to buy and targeting the most primal purchasing-related impulses must go through a certain aspirational lifestyle and encourage potential uses of the goods that our consumers will purchase.
Make upsells and promote complimentary items, particularly in still life photography, but also in other photographs. For instance, we can try selling you living room items with a complete look or complete furniture with a single photograph.
Different products and needs require different solutions in short, one of these methods we don’t have to pick. Each item and every situation needs one or both of them to be used. For example, images with a white background are a must in the category lists, because we allow standardization of the way we view goods. But we need to turn to photography in the background for more image publishing, category headers, or even -conversion pages with fairly aspiring items.
Ultimately, the type of product we offer influences the type of photo you take. For example, if you sell wearable technology, placing it in context is much simpler, as is the case for items that have more to do with design and furniture, decoration, etc. If we have to provide a high level of product detail, our main ally will be white background product photography.